News

La côte Ouest des baristas

 In a write up about West Coast cafe's, La Presse tells of Verve's Pacific Avenue location in Downtown Santa Cruz. Read the article here! See the PDF Version here.

The Best Coffee Bars in Los Angeles

LAist includes Verve amongst the best coffee bars in LA. See what they have to say here!

Fresh Cup - Tinkering With Toddy

Fresh Cup talked with Jesse Crouse, Head of Product Development to see what Verve is doing to bring Cold-Brewed coffee to the cafe. See the article here!

A $15 Cup of Coffee Isn't So Crazy

 OZY came by our headquarters to talk to us about the facts behind a cup of coffee. Read the article and watch the video here! PDF version here.

An Interview with Colby Barr of Verve Coffee Roasters

Get the insider track as to what it's like to be the green coffee buyer for Verve in the ever changing coffee industry. See the article here! (PDF version here.)

Sprudge | Meet The Designer Behind Verve Coffee’s NorCal Merch Swag

The guys over at Sprudge did a great interview with our Head of Creative, Kevin Tudball, regarding our popular Camp Mug, the original Pirate Shirt, and upcoming projects. Check it out here.

Inside Scoop SF - Interview with Colby Barr

Inside Scoop SF recently interviewed co-owner and green coffee buyer, Colby Barr. See what Colby has to say about Verve's expansion, farming, and more! (Download the PDF version here.)

Food Republic - Coffee Power Rankings

 Food Republic ranks Verve Coffee Roasters as one of their favorite craft roasters of the year. Check it out here! (PDF version available here)

Readers Choice Awards / Santa Cruz Sentinel

Thanks to the Santa Cruz Sentinel readers for voting Verve -- and our wholesale accounts -- as the best coffeehouses in the county.  Verve, along with wholesale accounts The Abbey and Second Street Cafe, took 3 of the 4 top spots.  You can read the article here.

Santa Cruz Sentinel Front Page // SWRBC 2012

Having the SWRBC right here in Santa Cruz was everything we hoped it would be.  We have an amazing town and community, and everyone at the event seemed to really enjoy being here.  A huge thanks to all of the Santa Cruz community for helping us pull this off.  The Santa Cruz Sentinel provided non-stop coverage on the event, and ...

LA Weekly // SWRBC Coverage

LA Weekly wraps up the SWRBC with an article about the finalists for both the Brewer's Cup and Barista Competition this weekend.  We are so proud of our wholesale partners who made it to the Brewer's Cup finals!  Amazing work out there Fix Coffee, Single Origin, and Bellano!

Edible Monterey

Edible Monterey, a print publication that covers the local foodie scene, wrote an article about Verve in their recent edition.  If you are in the area, feel free to stop into one of our cafes and pick up a free print version.  If not, here's a link to the online article: Edible Monterey.

SF Weekly Decaf Blog

Noah Sanders just wrote a piece in the SF Weekly talking about decaf coffee.  He explains how coffee is decaffeinated, and why decaffeinated coffees have historically had such a bad name.  Colby had the opportunity to weigh in with some insightful thoughts on how we'll likely be seeing the quality of decaf coffee improve pretty drama...

Good Times Santa Cruz

Last week, the Good Times did a cover story on us that's worth a read.  They spent some time with Ryan and Colby talking about the coffee business, and how Verve came to be what it is today.  They also wrote about the upcoming barista competition that we're hosting right here in Santa Cruz. Here's a link to the article:  Good T...

VCR Sprudgie Award for 2011 - Notable Roaster

Sprudge.com is the place people go for news in the specialty coffee industry, so we are completely humbled and excited to be named as the Sprudgie 2011 Notable Roaster.  You can check out all the 2011 awards here.  They followed up our Sprudgie with a great article on the new happenings here at VCR.  It's a great article, and we'r...

SF Weekly

Colby did an interview with SF Weekly last week talking about the importance of great customer service to go along with a superior product.  You can find it here.

Verve In Sunset Magazine

Be sure to pick up a copy of Sunset Magazine this month.  They wrote a great piece on Santa Cruz, and they were nice enough to include us in it.  It's on the shelves right now.  

NY Times Blog | Santa Cruz Comes to Queens

VCR was featured today in an article by Oliver Strand of the NY Times.  He writes about our awesome new wholesale account in Long Island City, NY -- Sweetleaf Coffee.  Check out the article here.

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