News

Good Times Santa Cruz

Last week, the Good Times did a cover story on us that's worth a read.  They spent some time with Ryan and Colby talking about the coffee business, and how Verve came to be what it is today.  They also wrote about the upcoming barista competition that we're hosting right here in Santa Cruz. Here's a link to the article:  Good T...

Communication Arts - Best Identity

We just got word that Communication Arts named Verve (and Chen Design) for having the best brand identity for their 2011 Typography awards!  We are really excited and honored to be a part of this.   You can see all the award winners here.

VCR Sprudgie Award for 2011 - Notable Roaster

Sprudge.com is the place people go for news in the specialty coffee industry, so we are completely humbled and excited to be named as the Sprudgie 2011 Notable Roaster.  You can check out all the 2011 awards here.  They followed up our Sprudgie with a great article on the new happenings here at VCR.  It's a great article, and we'r...

SF Weekly

Colby did an interview with SF Weekly last week talking about the importance of great customer service to go along with a superior product.  You can find it here.

Verve In Sunset Magazine

Be sure to pick up a copy of Sunset Magazine this month.  They wrote a great piece on Santa Cruz, and they were nice enough to include us in it.  It's on the shelves right now.  

NY Times Blog | Santa Cruz Comes to Queens

VCR was featured today in an article by Oliver Strand of the NY Times.  He writes about our awesome new wholesale account in Long Island City, NY -- Sweetleaf Coffee.  Check out the article here.

VCR in The LA Times Food Blog

The Los Angeles Times Food Blog covered this year's South West Regional Barista Competition.  Verve was mentioned as Chris Baca placed 1st in the Brewer's Cup competition, and Jared Truby placed 3rd in the Barista Competition.  Sara Peterson and Ian Levine also placed 4th and 7th respectively in the Barista Competition, which held a fi...

Esquire Magazine names VCR Top Five

Esquire Magazine names Verve one of the top roasters in the country.  Check it out here: http://www.esquire.com/blogs/food-for-men/green-coffee-beans-010311

VCR in Men's Health Magazine

Men's Health magazine put out an article in the December 2010 issue that included Verve's 1950 blend as "Best Medium Bodied Blend".  Check out the article here.  

New VCR Packaging

Well, our new 12oz packaging has finally landed and is ready to hit the streets.  Somehow, it already made it to thedieline.com (I think with a little help from our friends at CDA ).  Our 5lb bags are following suit and should be available fairly soon.   Check out the feature.

VCR takes 2nd and 4th place at USBC

Verve's Chris Baca takes 2nd place in United States Barista Championship, while Sara Peterson takes 4th.   Baca used the dry-processed Panama Elida Espresso and finished a close second to Intelligentsia Coffee & Tea's Mike Phillips.  Sara used a washed Ethiopian Yirga Cheffe we named "Lomi" (which means lemon in Amharic).&nbs...

Imbibe Magazine picks Verve Coffee as Top Ten

In the April issue of Imbibe magazine, Verve Coffee Roasters is featured as one of “Ten Tiny Coffee Roasters That Are Making A Big Splash”. We like this magazine a lot and think they’re doing a great job. We’re glad they think the same. Click here to read about it.

Western Regional Barista Competition

UPDATE!!! THREE IN THE FINALS!!! Watch the archived footage here. Find out what it’s all about, who’s competing when, and what that even means. We have 3 of our own baristas, Jared Truby, Chris Baca, and Sara Peterson in the event as well as two of our good friends, Andrew Lopez of Bloom Coffee & Tea in Roseville, and Julia Maye...

Video Freeride

We are fortunate enough to have truly great people working here with us at Verve. Two of them, Chris Baca and Jared Truby, have been working on a few videos in the off-time for a little show and tell. They’re pretty classic. PS the curtain scene in the Chemex video is a homage to an 80s skate video (I forget which one they said it was).

Cupping this weekend in Los Altos

Join Jared Truby and Chris Baca this Saturday, February 6th at 10:00 a.m. for a cupping and Chemex-brewed coffee tasting at Sweet Shop Los Altos. While you’re there you can take care of your Valentine’s Day shopping too. Congratulations to the Sweet Shop for the fantastic write up in Sunset Magazine’s February issue. Sweet!

Make It Your Own

Just wanted to give a shout out to all of you who are living the dream, writing business plans, and stretching to pull off your own coffeehouse. It is always more work than you imagined, takes more money than you thought, and yet there is nothing like it. On that note…. CONGRATULATIONS TO BLOOM COFFEE, FRENCH PRESS, MODERN COFFEE, FARM:T...

GQ Magazine names Verve "one of the ten best places to get your daily fix" in America

Verve Coffee Roasters joins the ranks of Stumptown, Zoka, Ritual, and Intelligentsia as one of ten best coffees in the country. GQ on Streetlevel: “…a burly seasonal blend that packs Brazilian muscle and El Salvadoran spice in every jolting shot… (This) might explain why so many surfers and Silicon Valley creative types are in ...

USPS Priority Mail Shipping available

USPS Priority Mail shipping is now available for both domestic and international orders. Rates for USPS and UPS are provided at checkout.

The French Press Welcomes Verve

July 2009, Santa Barbara, CA // Verve Coffee can be found at the newly-opened French Press in Southern California. See the reviews and location info on Yelp.

Tazza D'Oro Joins Verve Family

June 2009, Pittsburgh // Verve has become Tazza D’Oro’s new coffee roaster. Colby Barr and Ryan O’Donovan recently made the trip back East to help Tazza D’Oro celebrate its tenth anniversary, and share the Verve story. Verve has introduced a new espresso blend specifically for Tazza D’Oro, named Bicycle Love Espress...

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