News

SF Gate

  Colby Barr talks San Francisco expansion, farming and pretentious coffee with Inside Scoop SF.  Check it out here, and you can also download the PDF version here.

Cuesa.org :: Coffee and Sustainability

We were fortunate to be a part of Cuesa's coffee and sustainability panel at the Ferry Building on January 21st.  Verve co-owner and green buyer, Colby Barr, was a panelist.  He talked in depth about direct trade, sustainability, and incentivizing quality, and the importance of each of these things at Verve.  Check out th...

Good Food Awards - Press Release 2013

   We were greatly honored to have two winners at this year’s Good Food Awards with our Elida Green-Tip Gesha and Birhanu from Ethiopia. These two coffees were chosen from an entry field of over 1300 products and represent the best of what our industry has to offer. The Elida received special mention as the hig...

Food Republic - Coffee Power Rankings

 Food Republic ranks Verve Coffee Roasters as one of their favorite craft roasters of the year. Check it out here! (PDF version available here)

NY Times - Learning to Create the Perfect Cup of Coffee

We had the pleasure of doing a training session with New York Times reporter Matt Richtel.  He wrote a great article showcasing the complexities of coffee preparation and how with a few key items you can make great coffee at home! The article is in The New York Times - Dining & Wine section, or you can download the PDF version. 

The New Coffee Shop Culture / Design Bureau

Design Bureau did a write up on our beautiful Pacific Avenue location! Touching on the great architecture by Fuse and how important it is to the experience when you buy a high quality cup of coffee. See the PDF version here.

Fresh Cup Magazine

Back in February, Fresh Cup Magazine wrote a great article about Verve.  Here's a link to the PDF version. 

Architectural Record - Good Design is Good Business

Verve is one of the 8 businesses selected by Architectural Record to receive the annual 'Good Design is Good Business' Award.  The print edition will be available in May, but here's the link to the online announcement (Architectural Record Announcement), and you can read the article here (Architectural Record Article). From Architect...

Santa Cruz Sentinel Front Page // SWRBC 2012

Having the SWRBC right here in Santa Cruz was everything we hoped it would be.  We have an amazing town and community, and everyone at the event seemed to really enjoy being here.  A huge thanks to all of the Santa Cruz community for helping us pull this off.  The Santa Cruz Sentinel provided non-stop coverage on the event, and ...

LA Weekly // SWRBC Coverage

LA Weekly wraps up the SWRBC with an article about the finalists for both the Brewer's Cup and Barista Competition this weekend.  We are so proud of our wholesale partners who made it to the Brewer's Cup finals!  Amazing work out there Fix Coffee, Single Origin, and Bellano!

Edible Monterey

Edible Monterey, a print publication that covers the local foodie scene, wrote an article about Verve in their recent edition.  If you are in the area, feel free to stop into one of our cafes and pick up a free print version.  If not, here's a link to the online article: Edible Monterey.

SF Weekly Decaf Blog

Noah Sanders just wrote a piece in the SF Weekly talking about decaf coffee.  He explains how coffee is decaffeinated, and why decaffeinated coffees have historically had such a bad name.  Colby had the opportunity to weigh in with some insightful thoughts on how we'll likely be seeing the quality of decaf coffee improve pretty drama...

Good Times Santa Cruz

Last week, the Good Times did a cover story on us that's worth a read.  They spent some time with Ryan and Colby talking about the coffee business, and how Verve came to be what it is today.  They also wrote about the upcoming barista competition that we're hosting right here in Santa Cruz. Here's a link to the article:  Good T...

Communication Arts - Best Identity

We just got word that Communication Arts named Verve (and Chen Design) for having the best brand identity for their 2011 Typography awards!  We are really excited and honored to be a part of this.   You can see all the award winners here.

VCR Sprudgie Award for 2011 - Notable Roaster

Sprudge.com is the place people go for news in the specialty coffee industry, so we are completely humbled and excited to be named as the Sprudgie 2011 Notable Roaster.  You can check out all the 2011 awards here.  They followed up our Sprudgie with a great article on the new happenings here at VCR.  It's a great article, and we'r...

SF Weekly

Colby did an interview with SF Weekly last week talking about the importance of great customer service to go along with a superior product.  You can find it here.

Verve In Sunset Magazine

Be sure to pick up a copy of Sunset Magazine this month.  They wrote a great piece on Santa Cruz, and they were nice enough to include us in it.  It's on the shelves right now.  

NY Times Blog | Santa Cruz Comes to Queens

VCR was featured today in an article by Oliver Strand of the NY Times.  He writes about our awesome new wholesale account in Long Island City, NY -- Sweetleaf Coffee.  Check out the article here.

VCR in The LA Times Food Blog

The Los Angeles Times Food Blog covered this year's South West Regional Barista Competition.  Verve was mentioned as Chris Baca placed 1st in the Brewer's Cup competition, and Jared Truby placed 3rd in the Barista Competition.  Sara Peterson and Ian Levine also placed 4th and 7th respectively in the Barista Competition, which held a fi...

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