We were fortunate to be a part of Cuesa's coffee and sustainability panel at the Ferry Building on January 21st. Verve co-owner and green buyer, Colby Barr, was a panelist. He talked in depth about direct trade, sustainability, and incentivizing quality, and the importance of each of these things at Verve. Check out the article below.
A Complex Cup
At the farmers market, you can meet the farmer who grew your carrots, talk to them about their growing practices, and feel confident that your food dollars are going directly to the farm. But the path coffee travels from farm to cup is much more mysterious. How can you feel good about the businesses you’re supporting with your coffee dollars and ensure that farmers thousands of miles away are receiving their fair share? Read more...
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